Saturday, 26 February 2011

History & sales of UK women's weeklies

This article is a bit out of date but is an interesting overview of the last couple of decades' history of UK women's magazines. The comparative sales figures (from 2006) at the end are interesting too - especially if you compare with these figures from August 2010.

7 comments:

CarolB said...

Thanks Womag, those made interesting reading. The latest figures do make you wonder what changes some of the more traditional weeklies might make to boost sales.

Patsy said...

What they need is to publish a lot more short fiction! (Well, I can hope)

Ellan said...

I'm not sure what's really happening here. The later article figures breakdown appears to show that the cheapest magazines sell, albeit for a shortlived period. Is content important to consumers any more?
Me, I've always bought magazines for the fiction (still do) but I'm probably not considered a target market.
Hmmm. Thanks for posting, a lot to consider.

Karen said...

Very interesting. Glad to see TaB is still holding it's own, from a fiction-writer's point of view :o)

A lot of the traditional weeklies, like Woman, have become a lot more celebrity based recently - which is why my mum's stopped buying it!

Gail Crane said...

I agree with Patsy. What we need is more fiction slots. Far too much space is taken up with ads (ok, they've got to get revenue somehow), celeb gazing, so-called 'true' shock-horror-gasp stories, and quick-read articles aimed at those with short attention spans.

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