Thursday, 16 February 2012

Magazine sales figures

Here's a recent set of magazine circulation figures, for the top selling women's mags. Bit depressing to see that the year on year change is downwards for all titles listed here. I think people are reading more online and buying fewer magazines in general. Good to see that of all of them, Woman's Weekly did the best job of holding onto its sales figures.

22 comments:

Carolb said...

Interesting figures, Womag, thanks for highlighting them.
There seems to have been a general fall in the weeklies market.

Old Kitty said...

My Weekly isn't mentioned?

I would like to think that Woman's Weekly is a bit "classier" - sorry I sound so snooty! and I personally prefer My Weekly.

I would like to think too that perhaps some of the reasons why there is a downturn is that potential readers are perhaps finding the obsession with these mags to focus on what I see as 80% on celebrities really tiresome. And always the same celebrities. Fearne Cotton, Katie Price. Fearne Cotton (who is she!?!?)

Also the way mags like "Love It" look is my equivalent of someone yelling at me at close range - lots of busy pics and big headlines and brash colours!

I've eased off buying Best because they tend to be a little misleading too. They will always always have a celeb looking their worst on the front cover with some negative headline like "so and so admitted to alcohol rehab centre" only to discover inside that the celeb was there to open a new office or something. I exaggerate but that's the sort of thing they like to do.

Anyway!! Yay for Women's Weekly! And the above are just my very personal and unscientific opinions!

Take care
x

Rena George said...

Thanks for flagging up these figures, Womag.
They make interesting, if somewhat depressing, reading.
More people reading magazines online (ie: Woman's Weekly Fiction Feast)is bound to hit circulation figures.
Old Kitty, I think you're comments about the mags' tiresome obsession with celebs is 'spot on'
Maybe these latest figures will finally give them the clue that not all readers appreciate this rubbish.

Maisie said...

I'm happy that Woman's Weekly is doing so well - and well done to The People's Friend as well for outselling some of the glossier titles on the market.

I agree with Old Kitty and Rena. Best, Bella, Woman and Woman's Own all seem interchangeable now. I'm tired of seeing the Loose Women on the cover week after week. Sadly, they even seem to have made it onto the cover of My Weekly. MW used to be my favourite, but it became a completely different magazine when it was revamped, obsessed with diets and celebrities. I much prefer Woman's Weekly and The People's Friend now!

Laura Marcusw said...

I remember working for Bella in the early 90s and the editor was fired because the circulation fell below a million! Now look at it.

I echo what others have said here about celebrity stuff that has surely peaked by now? WW don't do it and seem to know what their audience want. Which makes the magazine feel secure and confident with its offer. Which makes it nicer to buy and read. Virtuous circle.

And 340,000 buyers translates to a million readers. Lovely. And highly profitable too! Good. Long may that stay the case. And least on Kindle they're paying for it. Not getting it all free online the way newspapers do.

Anonymous said...

I live in Australia - I wonder if our figures reflect yours for the last year. I read the fiction only publications eg. fiction feast, fast finction, etc that some mags offer instead of the actual weekly publication becasue I cant stand all that celebrety stuff. But also becasue i am a nerd, and i like to read about science and business and stockmarkets and archeology etc. Maybe we could lobby new scientist or brw to launch a fiction section?

Julie P said...

What a shame Woman's Weekly don't mention fiction in their list of why they think their mag does so well. They've put it down to home, celeb and cooking. Maybe they don't rhink it's helped maintain their sales figures - that would be a bit worrying if they did think that!

They are very interesting figure's though. I've never seen them before. It is strange My Weekly aren't mentioned, Kitty. I didn't notice until you commented on it, not that I buy it anymore - but I wonder why they aren't on?

Julie

Pat Posner said...

My Weekly figures are shown on this website:

http://www.pressgazette.co.uk/section.asp?navcode=157

In case that doesn't take you there

My Weekly ( D C Thomson & Co Ltd ) : 124,066 ; -4.7%

womagwriter said...

My Weekly aren't included in the list I linked to because their sales figures are lower. The list is for the top-selling mags only.

MW is one of my favourites - maybe our aim for the year should be to get them into the list of top-sellers!

Old Kitty I completely agree about the celeb-obsessed mags that shout at you from their covers. I hate them and never buy them.

marian h said...

In my opinion, Woman's Weekly is the best magazine and that's why they are still doing well. It's the one I like to read myself as well as write stories for.

marian h said...

In my opinion Woman's Weekly is the best and that's why they are doing well. It's the one I like to read myself as well as write stories for. PS : Does anyone else have trouble with these awful illegible words they ask you to type before publishing your comment?

Anonymous said...

Hi Womagwriter. Thanks for the info. I used to really look forward to buying all the magazines about twenty years ago. However as the content,in my view, degenerated, I stopped buying them one by one. I'm not at all interested in celebrity. I like fction and I like interesting articles. Now the only mags I buy are Woman's Weekly, My Weekly and People's Friend. I love that they have maintained their class and integrety in a degenerating market. Best seems to be working hard to deliver a good magazine but some of the articles are a bit 'low life' to me. I don't want to read about someone who plays mistress to married men, once was a page three girl etc and I've no interest in seeing the celebs in the nude! As for some of the other mags on the stand I personally would ban them. They're horrible.

womagwriter said...

Marian H - I hate the word verification too but if I turn it off, I get loads of spam comments - at least a dozen a day last time I tried. Sorry, but please bear with it!

marian h said...

That's okay, Kath. I will polish my glasses up! I hate spam, too.

Patsy said...

Thanks for the interesting link.

Laura Marcus said...

124,066 for My Weekly isn't that bad. Means at least a third of a million readers based on the usual assumption that each bought magazine is read by three people.

I read a piece in the Guardian today about the utter collapse of men's mags like Loaded - down a staggering 30 per cent! - while Private Eye keeps going from strength to strength.

Who knows but maybe our more serious times will bring more serious reads and less celebrity dross? One can but hope...

Anonymous said...

Interesting post Laura. Amazingly good that mags like loaded etc are in decline and Private Eye is increasing its circulation. Does that mean men are actually growing up at last? I hope so.

Geraldine Ryan said...

It's more likely to mean that young men get their sport and hottie fix online, Anonymous!

Anonymous said...

Ah, Geri. I'm so naive! You're probably right. It was a good thought while it lasted though.

Anonymous said...

I like all sorts of mags, including the celeb ones.

I sometimes feel like subbing a really glam, celeb based short story to one of those mags, to see what they make of it. I bet the readers would love short fic that's eg based at music awards or on a film set or in a reality show etc etc with lots of sparkly dresses and humour and they'd be very fun to write.

Sam

womagwriter said...

Hi Anon
I'm afraid there's really no point sending any fiction to a mag which doesn't print it. If they don't print fiction it's because they don't want it. They probably wouldn't even read it.
It's a shame but there it is - the magazines do constant research into what their readers want to see.
A better way to try to open up markets would be to write to the magazine as a reader, and say how much you'd like to see some short stories featured. And get your friends, family, neighbours, pet goldfish to write in as well...

Anonymous said...

Hmm, fair point.

Sam