World Book Night is on 23rd April. It's a lovely idea, but as Nicola Morgan points out here there is a better, simpler way of promoting books and readership, benefitting authors, publishers and bookshops alike.
She suggests that those who love reading (obviously, that's all of you lot) buy a book to give away to a friend, family member or acquaintance, in the spirit of WBN. Buy a book you've loved yourself, and pass it on to someone you think might love it too. Ideally, buy the book from an independent bookshop, then everyone's a winner.
I'm going to buy my lovely neighbour a copy of Before She Was Mine by Kate Long. Because I think she'd like it. Hope you'll all join in, too!