The magazine is weekly and usually contains three stories, sometimes more. As it's published in Swedish, and I can't read that, I can only tell you about the ones I've written. My story in this issue is a spooky one. I've sold them quite a few not very scary ghost, or sixth sense stories, some revenge ones, a couple of twist ending tales and even one on local politics! Most though have been relationship based (romances and family stories).
The maximum length I've had accepted is 1,500 words. Some have been a bit shorter. They'll consider previously published stories. I do rewrite these for the Scandinavian market, taking the culture into account as much as I can, changing place and character names and considering the location and climate. Sometimes I write stories just for them. I submit in English.
If your story is accepted, you'll be asked to sign a contract, which allows them to reuse the story in Allers and Hemmets. You'll need to invoice for each story and will be paid, for the first use only, by bank transfer. You won't be notified about reprints, but each time your story is used, you'll be sent a copy of the appropriate magazine.
If you've subbed to this market, please do share your experiences, to help build up a more complete picture of what's wanted, response times etc.
Wish me luck – I'm going to attempt to recreate the dish on the cover for our tea tonight. I'll have to guess most of the ingredients. I'm not entirely sure whether having a good imagination is going to help with that!