Annalisa gives some tips for submitting any written work, in which she describes the writer as a cold caller offering double glazing. I think that sums up the submission of unsolicited fiction to womags very well.
Just as everyone needs windows, the editors do need our stories. And just as we would, they'll only buy as many as they need, when they need them. They're also more likely to buy from those with a good reputation, or who at least seem as though they understand the business they're in.
It's our job to offer our product when there are gaps to be filled and to ensure what we're providing is a good fit - no massive Georgian bays to a sleek, modern flat. We also need to convince the buyer that our windows are as described and that we haven't also fitted them to their rival just across the road.
Are the windows you're trying to sell exactly right for the establishment you're offering them to?